How to Drive Sales, Rescue Payments and

Crush Your Goals, While Avoiding the Dumb Tax

Here's what we cover during the video: What we have experienced in our business that led us to create Optimate:

  • Custom Payment Systems:

    • Managing different types of payment plans (e.g., split payments, subscriptions) can be challenging.

  • Tracking Key Metrics and KPIs:

    • Businesses like ours often face issues with unreliable data, which can skew decisions and performance insights.

  • Unreliable Data:

    • Lack of trust in the accuracy of data, such as when sales reps manually enter data into Google Sheets.

    • A sales rep could manipulate data to look better (e.g., marking calls as canceled to inflate close rates).

    • This leads to poor decision-making, like misallocating leads to top performers who aren't actually performing well.

  • Commission Tracking:

    • Managing commission structures manually (e.g., through spreadsheets) can lead to inefficiency and errors.

    • Sales reps should focus on selling, not on admin tasks like commission tracking, which can be automated.

    • A lot of admin work leads to lost revenue because salespeople aren’t spending enough time on calls.

  • Refunds and Clawbacks in Commission:

    • When refunds occur or a deal is disputed, tracking the status of commission payments becomes so difficult.

  • Merchant Account Issues (Held Funds):

    • Payment processors like Stripe can hold funds or freeze accounts based on transaction volume and refund rates.

    • Businesses in high-ticket, low-volume sectors (e.g., agencies, consultants) are particularly vulnerable to account suspensions or fund holds.

  • Receivables (Unpaid Invoices):

    • Keeping track of receivables—payments due over time (e.g., installment plans, split pays)—is crucial but often mishandled.

    • Salespeople, who are commission-based, often neglect to follow up on unpaid invoices or track failed payments properly.

    • Why tracking these payments early and regularly is crucial to avoid substantial losses.

"Almost There"

Let’s rewind for a moment.

Imagine the year just ended, and you're going through your data to see how it went. You're going over expenses, sales, commissions, appointments, marketing, and everything else to make sure you're ready for the new year 🎇

You have big growth goals for next year, and you can't wait to sink your teeth in.

Wait a minute... that doesn't look right...

You stumble on a gap in your data. Something's missing.

Now you're on a mission. What did I miss? How long has it been like this?

You pull an all-nighter. Your gut is telling you this is a big issue, but you don't know how big.

... hours pass ...

Eureka! You found what you needed. Oh CRAP!

We're missing over $214,000!!!

That's exactly the position I was in a few years ago, and that's why I built Optimate. So you NEVER have to go through something like I did...so you can avoid the massive DUMB TAX that I paid.

Want to learn more? Click the Watch Video below, and I'll give you all the detail, so you can start optimising your business like a pro! 💥


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